Monday, October 20, 2008

Region: Uganda - Another Ugandan coffee brand penetrates western market

Tom Magumba

Kampala

Local coffee farmers could be destined for a bright future as more local coffee brands get nods from top European markets following a break through by another brand. Uganda Mountain Coffee, a 100 percent organic, AAA Arabica coffee a product of Uganda Coffee Development Authority (UCDA) and Heifer International partnership was launched last week in Boston, USA.

According to a report from UCDA this would ensure that Ugandan coffee farmers own equity in the venture while Heifer International shall use 2 percent of the price to support the livelihood of over 5 million coffee farmers in Uganda. This becomes the second top brand to sell in Europe after Good African Coffee conquered Waitrose one of the largest supermarket chain across the United Kingdom by a slow effort of a local entrepreneur Mr Andrew Rugasira.

Coffee Legends Inc a company famous for trading and roasting coffee in the US in a press statement has already announced the debut of the new brand to be sold throughout the northeast of the country. “We were extremely selective about the brand to ensure the most superior product for our customers and we are excited for them to sample just how smooth and enjoyable organic coffee can be” said Mr Joe Steinberg the proprietor of Coffee Legends Inc.

Mr Henry Ngabirano UCDA executive director described this as a break through for the Ugandan farmers saying it was a result of hard work and top quality practices to produce good coffee beans. “We are committed to see the farmers fairly compensated for their industriousness and happy to be part of Heifer international’s effort in Africa and worldwide,” he said in a statement.

The development comes on the heels of a meeting held in Gainesville, USA on Organic coffee production, in which UCDA assured participants that Uganda has the capacity to supply the US market with pure organic coffee. Uganda coffee officials promised to train farmers in good agricultural practices putting emphasis on the dictates of the market and working towards formalising the Quality Certification Services agreement.

Last month Uganda participated in the 20th Uganda North American Association (UNAA) Convention that took place in Orlando, Florida. US based Ugandans served free brewed coffee throughout the convention period at the Uganda stall. The aroma of the brewed coffee attracted over 500 guests to the Uganda Stand who made various enquiries on the availability and accessibility of Ugandan coffee on the US market.

A September coffee report from UCDA shows that the local coffee fraternity has received a special invitation from the first Secretary to the Italian Embassy in Uganda to show case in the Triestespresso Expo 2008 due to take place in November. The expo is expected to expose Ugandan coffee exporters to global counterparts from Central and Eastern Europe, Mediterranean and the Middle East, the main buyers of Uganda coffee.

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